Privacy Policy

Virtu Homes (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect any personal information you provide when using our website https://virtuhomes.co.uk

1. Who we are

• Company name: Virtu Homes
• Website: https://virtuhomes.co.uk
• Contact email: info@virtuhomes.co.uk

2. Information we collect

We may collect and process the following information:

Information you voluntarily provide via contact forms, enquiries, or email correspondence (such as name, email address, and phone number)

Technical information including:

• IP address (anonymised where applicable)
• Browser type and version
• Device and operating system
• Pages visited and time spent on the site
• Referring URLs

3. How we collect information

We collect information in the following ways:

• When you submit a form or contact us directly
• Through cookies and similar technologies
• Through analytics tools such as Google Analytics 4 (GA4)

4. Cookies and tracking technologies

Our website uses cookies to improve user experience and analyse website performance.

Types of cookies used:

• Essential cookies: Required for the website to function properly
• Analytics cookies: Used to understand how visitors interact with our website

Analytics cookies are only activated after you provide consent via our cookie banner, in accordance with UK GDPR and EU regulations.

You can manage or withdraw your consent at any time via the cookie settings on our website.

5. Google Analytics

We use Google Analytics 4 (GA4) to analyse website traffic and usage.

Google Analytics may collect:

• Anonymised IP address
• Device and browser information
• Pages visited and interaction data

This data is processed in accordance with Google’s Privacy Policy:

https://policies.google.com/privacy

6. Legal basis for processing

We process personal data under the following lawful bases:

• Consent – where you have explicitly agreed (e.g. analytics cookies)
• Legitimate interests – to improve our website and services
• Legal obligations – where required by law

7. How we store and protect your data

We take appropriate technical and organisational measures to safeguard personal data against unauthorised access, loss, misuse, or disclosure.

Personal data is retained only for as long as necessary for the purposes outlined in this policy.

8. Sharing your data

We do not sell, rent, or trade personal data.

We may share data with trusted third parties where necessary, including:

• Website hosting providers
• Analytics providers (such as Google)
• All third parties are required to comply with applicable data protection legislation.

9. Your rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate or incomplete data
• Request erasure of your data
• Restrict or object to processing
• Withdraw consent at any time
• Complain with the Information Commissioner’s Office (ICO)

Further information is available at: https://ico.org.uk

10. Third-party links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party sites.

11. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

12. Contact us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us:

info@virtuhomes.co.uk